Marketing Management
Marketing Management involves planning, executing, and monitoring marketing strategies to attract and retain customers. It focuses on understanding consumer needs and promoting products or services effectively.
1. Marketing Principles
Marketing Management involves planning, executing, and monitoring marketing strategies to attract and retain customers. It focuses on understanding consumer needs and promoting products or services effectively.
1. Marketing Principles
- Identifying target markets and customer needs.
- Developing marketing strategies, including product, price, place, and promotion (4Ps).
- Conducting market research to understand consumer behavior and preferences.
2. Digital Marketing
- Involves online marketing techniques like SEO, social media marketing, and email marketing.
- Uses digital platforms to reach a larger audience at a lower cost.
- Helps businesses engage customers through personalized advertising and content marketing.
3. Brand Management
- Focuses on building a strong and recognizable brand identity.
- Involves brand positioning, messaging, and reputation management.
- Helps businesses create customer loyalty and differentiate from competitors.
Effective marketing management helps businesses attract customers, increase sales, and build a strong market presence.