Marketing Management is a core subject in the Bachelor of Commerce (B. Com) program, focusing on the strategies, techniques, and tools used to promote and sell products or services. It provides students with a strong foundation in marketing principles, consumer behavior, branding, and digital marketing trends.
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Usage of Marketing Management
Marketing Management is used in various business functions, including:
✔ Product Development: Understanding customer needs to create suitable products.
✔ Branding & Positioning: Building a strong brand identity to differentiate from competitors.
✔ Sales & Distribution: Optimizing channels for product availability and efficient distribution.
✔ Market Research: Analyzing consumer preferences, market trends, and competition.
✔ Advertising & Promotion: Using digital and traditional methods to reach customers.
✔ Customer Relationship Management (CRM): Enhancing customer engagement and loyalty.
Advanced Topics in Marketing Management
In addition to basic concepts, advanced topics covered in marketing management include:
Digital Marketing & Social Media Strategies Artificial Intelligence (AI) in Marketing Data-Driven Marketing & Analytics Neuromarketing & Consumer Psychology Brand Equity & Customer Experience Management Global Marketing & Cross-Cultural Strategies Sustainable & Ethical MarketingFuture Usage of Marketing Management
Marketing is evolving with technology, and its applications in the future include:
AI & Automation in Marketing – Chatbots, personalized recommendations, and predictive analytics. Data-Driven Decision Making – Leveraging big data for customer insights. Influencer & Viral Marketing – Engaging with audiences through social media. E-commerce & Online Branding – Expanding digital presence through SEO and online ads. Sustainable Marketing – Eco-friendly branding to align with social responsibility.- Marketing.jpg (16.49 KiB) Viewed 120 times
✔ Career Opportunities: Opens doors in sales, digital marketing, brand management, market research, etc.
✔ Entrepreneurial Skills: Helps in starting and growing a business.
✔ Customer Insights: Understanding consumer behavior for better business decisions.
✔ Adaptability: Prepares students for dynamic business environments.
✔ High Earning Potential: Marketing professionals are in high demand globally.